If you’re anything like me, your beauty routine is more than just a moment of self-care — it’s a magical ritual. A little sacred moment of your day carved out for yourself in a world that’s often too loud, too fast, and way too into animal testing and animal products in general (umm, no thank you). And maybe you weave a touch of glamour magic into this part of your day as well. If this sounds like you then you will these vegan and cruelty free beauty brands!
Whether you’re a seasoned cruelty-free maven or just beginning to align your skincare shelf with your values, this post is your guide to some of my favourite vegan and cruelty-free beauty brands that are kind to animals, gentle on the Earth, and seriously good for your glow. I’ve tried a lot of different brands over the years and these ones are some of the best.
Why Natural, Vegan, and Cruelty-Free Matters
In a world where our choices ripple out far beyond our bathroom shelves, opting for natural, vegan, and cruelty-free products is a powerful act of everyday magic. These products honour the Earth, protect our animal kin, and nourish our bodies without synthetic toxins or hidden harm. It’s about more than just clean ingredients — it’s a conscious commitment to kindness, sustainability, and integrity. When we choose beauty that doesn’t compromise our ethics or the wellbeing of the planet, we’re not just caring for our skin — we’re casting a spell for a more compassionate, awakened world. At least we are doing our part and trying to.
Grab your tea, coffee or some other magical beverage and let’s dive into some conscious beauty magic. ✨
7 Favourite Vegan and Cruelty Free Beauty Brands
1. Elf Cosmetics
Let’s start with an icon. ELF (short for Eyes. Lips. Face.) is one of those brands that makes you do a double take — like, “wait, it’s how affordable and it’s ethical?” Yes, it really is. 100% vegan, always cruelty-free, and surprisingly high-performance for a drugstore gem. I have sooo many of their products at this point and I have to say none of them have disappointed. I adore their Halo Glow series of products so much. Absolute sorcery lol.
2. Pacifica Beauty
Pacifica is what happens when a mermaid becomes a wellness influencer. Their packaging is dreamy, their scents are ethereal, and their products are all plant-powered and cruelty-free. From crystal-infused face mists to coconut milk cleansers, it’s pure, oceanic witch vibes. I especially love their Glow Baby and Vegan Collagen lines — and their eyeshadows. So freaking good. They are harder to get over here in the UK and I miss them fiercely.
3. Wild Natural Deodorant (affiliate link)
I waited a long time to try this brand but they recently gifted me a nice little box and I am kind of obsessed. This is a UK-based brand that is really unique — in the best, most sustainable way. Wild’s refillable, plastic-free deodorant comes in scents like Toasted Marshmallow and Jasmine & Mandarin Blossom, and yes, they do work well.
I also absolutely love their refillable chapsticks (I go through these like crazy and love the refillable cases) and their handwash is so nice! Vegan, cruelty-free, and Earth-friendly — this is the kind of underarm magic we love. They were kind enough to give me an affiliate link and discount code for my people. Use the info below if you want to support me a little along with supporting a sustainable brand and get a nice discount as well!
Shop my affiliate link HERE. And use the code KRYSTLE2025 for 20% off your purchase!
4. Sukin
I’ve been using Skin products for a long while now. This Australian brand is like that grounded, forest-dwelling friend who always knows which herb to use for everything. Sukin’s formulas are botanical, simple, and soothing — ideal for sensitive skin types. I particularly love their skin toners and serums. And did I mention they are organic? Nice extra bonus!
5. Druide Bio
Druide Bio is a Canadian brand that I miss. You can’t find it here in the UK. They are an OG in the ethical beauty game having been founded in 1979. Certified organic, vegan, and oh-so-gentle, Druide Bio is a lesser-known gem that deserves more spotlight. Their formulas are crafted with respect for both body and Earth, using high-quality plant extracts and essential oils. Their Pur & Pure line is amazing for ultra-sensitive skin or anyone who wants clean, natural beauty with zero compromise. Their products never disappoint so if you are able to get them I highly recommend checking them out!
6. Lush Cosmetics
Ah Lush, this one has really come up and taken the malls by storm in the past few years. You’ve probably seen (or smelled) Lush from across the mall, but did you know they’re also committed to ethical beauty? Handmade, cruelty-free, and full of magical ingredients like lavender, rose, and fair-trade cocoa butter, Lush is your go-to for baths that feel like rituals. I really enjoy their deoderant bars and bath bombs which are so nice and sparkly lol.
7. Naturya
Okay, so Naturya leans more into wellness than beauty — but hear me out. Beauty starts from within, and this superfood brand offers magical powders and blends that nourish your body and your skin from the inside out. Spirulina, chlorella, cacao, maca — it’s like a potion kit for radiant energy. Perfect for mixing into smoothies, lattes, or overnight oats. One of my favourite items is the Vanilla Vegan Collagen Powders. I love it! Definitely recommend checking out their stuff and nourishing your insides to help you look radiant on the outside.
Final Thoughts
Choosing vegan and cruelty-free beauty isn’t just about looking good — it’s about living in alignment with your values, practicing compassion, and infusing your daily rituals with intention. When we care for ourselves without causing harm, that’s when beauty becomes truly magical.
Remember friend, we can all make a difference in this world one tiny step at a time, and yes, that includes with our beauty brand choices. 🌿💫
I love to hear from you!
Do you have any favourite brands you’d like to share? I would love to hear them!
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Sending many blessings for a most beautiful and magical Aries season ahead!
Yours in health and magic,
Krystle xo
